Coca-Cola: The timeless brand

Coca Cola is much more than a simple global brand, it is an icon.

As all icons, they last through years contrary to you! Few brands like Coca Cola have witnessed all important steps of your family’s life. He was here for the first dating of your grandparents, and of course he was the best friend of your parents during the holidays, you share him with your boy/girlfriend, and perhaps he will become a truly addiction for your own children. Finally, it is a guy who knows all your life! And you, do you know his story? Have you already been interested in him? Obviously not! Shame on you! So let me introduce him to you.

Coca Cola ID

ü  After Recession War: 1^st prototype made in chemistry from Columbia, formulated by John Pemberton. It was a patent medicine inspired by “vin Mariani”, an European coca wine, which cured many diseases like dyspepsia, headache, …

ü  1886: First sales at Jacob’s Pharmacy in Atlanta. It was sold for 5 cents a glass at soda-fountains.

ü  1888: 3 companies of Coca-Cola on the market (A.G Candler, J-C Mayfield, C. Pemberton) with 3 different recipes.

ü  1892: The Candler’s company became the Coca-Cola Company (the current corporation).

ü  1894: Coca-Cola was sold in bottles for the first time.

ü  1955: Cans of Coke first appeared

ü  1982: Diet Coke

ü  1983: Caffeine-Free Coca-Cola

ü  1985: Coca-Cola Company changed the formula and launch “New Coke” to compete Pepsi. But it did not work with a nostalgic public who regret the first recipe. First launch of Coca-Cola Cherry (in USA)

ü  2001: Coca-Cola with Lemon
ü  2002: Coca-Cola Vanilla
ü  2005: Coca-Cola with Lime and Coca-Cola Raspberry
ü  2006: Coca-Cola Black + Coca-Cola Black Cherry-Vanilla and was replaced by Coca-Cola Vanilla in 2007 + Coca-Cola Citra available in Bosnia and Herzegovina, New-Zealand + Coca-Cola Zero (in Australia and USA)
ü  2007: Coca-Cola Orange available in UK, Gibraltar, Germania, Austria and Switzerland.

A large portfolio, responsible for the success story 

Through the Coca-Cola portfolio, we notice that this brand has created many tastes to satisfy all of its consumers, what explains its success story.

If you are not still convinced that Coca-Cola is an icon of our century, think about the 70000 Coke bottles consumed every 10 seconds in the world, or the billion bottles drunk a day. Coca-Cola is beyond seasons, borders, and time. He is immortal.

XoXo                                                                                                                                                    C.G

Sources :

http://bit.ly/rlAzqV
http://en.wikipedia.org/wiki/Coca-Cola