Orangina is a soda with fruits set up in 1936 by Léon Beton. He added to the orange juice the invention of a Spanish pharmacist (doctor Trigo): sparkling water. So he called this mix “Naranjina” (“little orange” in Spanish), then “Orangina”.
After
that, the brand developed others drinks with the same mix but with others taste:
- Orangina rouge which is the orange taste linked with spicy softness from blood orange
- Orangina Light helps you enjoy the same refreshingly complex taste and fruity sensation as Orangina Regular, with only 6 Kcal per 100 ml.
- Orangina Indien which is the Orangina taste with grenadine.
- Orangina Rastam which is the Orangina taste with a little of tropical exotic
Nowadays,
Orangina is consumed by more than 500 millions of consumers and in more than 60
countries on 5 continents. In France, Orangina is the best brand of fruits
sparkling drink. If we line up side by side all the Orangina bottles which have
been sold in 2007, we could cover more than 20 times the length of the Great Wall
of China. And all the Orangina bottles sold this three last year could cover
the distance between the Earth and the Moon!
Since the birth of the brand, the original Orangina bottle design has always evoked the orange. Over time it has become the emblem of the brand.
To conclude, Orangina is up to date thanks to their communication campaign and its strong personality: carefree, fun, original and amazing. Orangina is a funny and friendly brand which is a little bit crazy like we can see in its communication strategy.
XoXo C.R
http://www.orangina.eu
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